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Insurance Partner

Canada Life

Heritage, scale, and three legacies in one.

Canada Life is one of Canada's oldest and largest insurers, formed by the unification of Great-West Life, London Life, and Canada Life. It offers comprehensive life, health, retirement, and wealth solutions backed by deep heritage and the scale of Power Corporation.

Founded

1847

Headquarters

Winnipeg, Manitoba

Type

Subsidiary of Power Corporation of Canada (TSX: POW)

Canada Life — a FinanceMaxim insurance partner

Three legacies, one strength

Canada Life traces its roots to 1847 — making it one of Canada's oldest life insurers. Today, the brand unites three of Canada's most historic financial institutions: Great-West Life, London Life, and Canada Life itself. That heritage brings not just tradition, but scale — the resources, products, and stability of a national institution.

For clients, that means a single, trusted name behind both protection and retirement, with the financial strength to honour commitments across generations.

Full-service, end to end

Few institutions match Canada Life's breadth. Its product range runs from term and permanent life through critical illness, disability, and health and dental — and extends into retirement savings, segregated funds, and group benefits at national scale.

Its group retirement services are among the most established in Canada, helping employers of every size offer meaningful savings plans to their teams.

How FinanceMaxim works with Canada Life

FinanceMaxim includes Canada Life in every relevant comparison precisely because of its heritage and breadth. We weigh its protection and retirement products against the full market — so a Canada Life recommendation is always the result of a fair, complete comparison, not a default.

For business owners, we compare Canada Life's group benefits and retirement services alongside other carriers to find the right fit for your team.

  • Term, universal, and permanent life from a heritage carrier
  • Critical illness, disability, and health coverage
  • Retirement and wealth products coordinated with protection
  • Group benefits and retirement at national scale

Compare Canada Life across the market

One carrier is a starting point — not the whole answer.

We weigh Canada Life's products against 36 other leading insurers to find the plan that fits your family and your budget. The first conversation is free and no-obligation.

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Products Offered

Canada Life's coverage, explained.

Every product Canada Life offers, in plain language — and how it fits the plan we build for you.

Term Life Insurance

Competitive term protection with flexible terms and conversion options, backed by one of Canada's largest insurers.

Universal & Permanent Life

Lifetime protection with tax-advantaged cash value and investment options, designed for long-term planning.

Critical Illness & Disability

Lump-sum and income-replacement coverage that protects your finances through serious illness or injury.

Health & Dental

Comprehensive coverage for prescriptions, dental, vision, and paramedical services for individuals and families.

Retirement & Wealth

RRSPs, RRIFs, segregated funds, and mutual funds that coordinate protection with long-term savings.

Group Benefits & Retirement

Employer health, life, disability, and retirement plans at national scale.

Insured by Canada Life, guided by FinanceMaxim

Let's find the right plan across the whole market.

We compare Canada Life against 36 other leading insurers and recommend the plan that genuinely fits your family, your goals, and your budget. Start with a free, no-obligation conversation.