All insurance partners

Insurance Partner

Sun Life

Protection, wealth, and wellbeing, together.

Sun Life is a leading international financial services organization offering insurance, wealth, and asset management. It's known for holistic financial planning, strong group benefits, and digital health tools that put wellbeing at the centre of protection.

Founded

1865

Headquarters

Toronto, Ontario

Type

Public company (TSX: SLF)

Sun Life — a FinanceMaxim insurance partner

Planning beyond protection

Founded in 1865, Sun Life has spent more than 150 years helping Canadians protect their families and plan for their futures. What sets Sun Life apart is its commitment to treating protection and wealth as one conversation — life insurance, health coverage, and retirement savings are designed to work together, not in silos.

That integrated approach matters. A family that protects its income with Sun Life can build retirement savings with the same provider, coordinated by the same advisor — so every piece of the plan reinforces the others.

Wellbeing at the centre

Sun Life has invested heavily in digital health tools that make wellbeing part of protection. Its platforms support mental health, preventive care, and condition management — helping clients stay healthy, not just insured. For group clients, this translates into healthier, more engaged employees.

Its group benefits and group retirement services are among the most established in Canada, helping employers of every size offer meaningful protection and savings to their teams.

How FinanceMaxim works with Sun Life

FinanceMaxim brings Sun Life's integrated products into a wider comparison — so a Sun Life recommendation is always measured against the rest of the market. We help you see whether Sun Life's holistic, wellbeing-centred approach is the right fit, or whether a different carrier better matches your needs and budget.

We coordinate the full plan — protection, health, and retirement — and review it with you as life changes.

  • Life, critical illness, and disability coordinated together
  • Health, dental, and mental health coverage for the whole family
  • Retirement savings aligned with your protection plan
  • Group benefits for business owners, compared across carriers

Compare Sun Life across the market

One carrier is a starting point — not the whole answer.

We weigh Sun Life's products against 36 other leading insurers to find the plan that fits your family and your budget. The first conversation is free and no-obligation.

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Products Offered

Sun Life's coverage, explained.

Every product Sun Life offers, in plain language — and how it fits the plan we build for you.

Term Life Insurance

Flexible term coverage with renewable and convertible options, designed to protect your family through your highest-need years.

Permanent & Universal Life

Lifetime protection with tax-advantaged cash value growth and investment options tailored to your goals.

Critical Illness & Disability

Lump-sum and income-replacement coverage that protects your finances if a serious illness or injury disrupts your life.

Health & Dental

Comprehensive coverage for prescriptions, dental, vision, and paramedical services, plus mental health support.

Group Benefits & Retirement

Employer-sponsored health, life, disability, and retirement plans that help attract and retain great people.

Investments & Wealth

Mutual funds, segregated funds, and retirement savings products that align protection with long-term growth.

Insured by Sun Life, guided by FinanceMaxim

Let's find the right plan across the whole market.

We compare Sun Life against 36 other leading insurers and recommend the plan that genuinely fits your family, your goals, and your budget. Start with a free, no-obligation conversation.